Senior Digital Copywriter

As our Digital Copywriter, you will play a key role in our Marketing department. You will work across all our digital channels, from the website to social media, emails, newsletters & product catalogues. Translating brand and campaign messaging into site copy, establishing an SEO strategy & mastering our social media presence direct to consumers.

Your main responsibilities will be

  • Create the copy hierarchy for our digital channels
  • Establish the digital channel tonalities, ensuring they are aligned whilst also in the correct context based on the purpose of the different channels
  • Align all copy with Regulations 
  • Responsible for the creation and execution of all digital written communication on our website, alongside our other digital channels such as social media
  • Set the planning and editorial content calendar 
  • Guide the Ecommerce & Marketing department on SEO-optimised angles for copy

Your competencies

  • You are a strategic idea-oriented person that understands what it means to move a business forward digitally
  • A creative person with great communication and conceptualisation skills
  • You are a copywriter with a high passion for digital concepts and knowledge around digital activation and campaigns
  • A person that understands online behavior and differences between tonality in digital channels
  • You have strong conceptual and writing skills with a comprehensive knowledge of the digital landscape including writing for SEO
  • You are attentive to detail (punctuation, grammar, tone of voice) is a must
  • Native English with excellent Swedish language

Your experience & skills

  • 3+ years of experience of copywriting experience in advertising or related fields, with focus on digital channels
  • Bachelor’s degree in copywriting, journalism, etc
  • An understanding of SEO and how it shapes the content production business
  • An excellent online portfolio that showcases your writing skills
  • Knowledge of e-commerce best practices and conceptual thinking – both visual and interactive

Qualifying Mindset

  • Innovative. You strive for breakthrough solutions that make a difference in people´s lives.
  • Collaborative. Trust, helpfulness and curiosity define our way of working.
  • Passionate. You are committed and put your heart in everything you do.

Send applications to Louisa Peel – Digital Content Director – Application deadline 31st January 2022.


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